There have always been multiple options for business owners to communicate with their customers. or clients. Videocasting (online video) is the next phase of marketing communication methods. Videocasting is easy and has many applications for small business owners and entrepreneurs. Aside from the initial low-cost purchase of a video camera, which you may already own, there is little expense in producing short digital video clips and adding this feature to your marketing efforts. However, there is a little know-how involved.
Any type of business can use videocasting in their marketing. "Main Street" type businesses can video record basic maintenance techniques, like changing a faucet washer, as a free service to their viewers, which builds interest and loyalty. Retail business owners can tour potential customers through their stores and share key features of the business to the viewer.
There are excellent reasons for service businesses to use video. You can have a conversation with current or future customers, giving them an introduction to who you are and what you do. You also can provide free training videos which builds trust in what you have to offer. Knowing who you are in advance improves the chances that viewers will reach out to you for additional services.
Videocasting isn't expensive. There are excellent video cameras for $150 or less. You may already have decent video recording capabilities on your digital camera. Digitally recorded video clips should be 3 minutes or less. If you are sitting at a desk, use a tripod. If you are recording a process, it may be better to have someone else managing the video camera for you.
Natural lighting is always preferred, but make sure whatever you use is of decent quality. Keep your filming area quiet. But, do note that many successful entrepreneurs have built loyal followings while breaking every recording rule, like walking when talking or having moderate quality video. In the end, it is about offering something unique to your viewers. Be prepared to do several takes at first while you get used to the recording process.
Most video cameras come with free editing software. In the off chance it doesn't, there are plenty of free or inexpensive options online. Many times you won't need to edit and you can directly upload your video clip to YouTube. Be sure you have one set up in advance and that your profile includes a link to your company website. You can also use YouTube to network and communicate with your viewers and other YouTube members. Plus it provides free storage for your clips.
Once you have saved your video in your software, upload it to YouTube and make it public. After it is loaded, you will have the "share" feature, either a link or the actual code that you can easily add to your website. This allows you to put your video on your website easily. With just a little practice and a small financial investment you can easily add a unique marketing feature for your business that many of your competitors haven't even considered yet. - 30518
Any type of business can use videocasting in their marketing. "Main Street" type businesses can video record basic maintenance techniques, like changing a faucet washer, as a free service to their viewers, which builds interest and loyalty. Retail business owners can tour potential customers through their stores and share key features of the business to the viewer.
There are excellent reasons for service businesses to use video. You can have a conversation with current or future customers, giving them an introduction to who you are and what you do. You also can provide free training videos which builds trust in what you have to offer. Knowing who you are in advance improves the chances that viewers will reach out to you for additional services.
Videocasting isn't expensive. There are excellent video cameras for $150 or less. You may already have decent video recording capabilities on your digital camera. Digitally recorded video clips should be 3 minutes or less. If you are sitting at a desk, use a tripod. If you are recording a process, it may be better to have someone else managing the video camera for you.
Natural lighting is always preferred, but make sure whatever you use is of decent quality. Keep your filming area quiet. But, do note that many successful entrepreneurs have built loyal followings while breaking every recording rule, like walking when talking or having moderate quality video. In the end, it is about offering something unique to your viewers. Be prepared to do several takes at first while you get used to the recording process.
Most video cameras come with free editing software. In the off chance it doesn't, there are plenty of free or inexpensive options online. Many times you won't need to edit and you can directly upload your video clip to YouTube. Be sure you have one set up in advance and that your profile includes a link to your company website. You can also use YouTube to network and communicate with your viewers and other YouTube members. Plus it provides free storage for your clips.
Once you have saved your video in your software, upload it to YouTube and make it public. After it is loaded, you will have the "share" feature, either a link or the actual code that you can easily add to your website. This allows you to put your video on your website easily. With just a little practice and a small financial investment you can easily add a unique marketing feature for your business that many of your competitors haven't even considered yet. - 30518
About the Author:
With 30 years of consulting experience, Steven Schlagel offers training and coaching for startups, entrepreneurs and small business owners. Check his site for more articles to increase your success!
